We’ve always been here and we always will be.”Īdam Glenn played an instrumental role in the creation of the Corner Jacket, ensuring that this Corner Jacket illustrated Jimmy’s grit, passion and dedication to the craft, celebrating his legacy in every way. Jimmy’s Corner isn’t just my home, but home to so many others in the New York boxing community. “I’m so happy to be able to commemorate my father’s legacy and all that he stood for with this limited edition item. It’s about the people, and Everlast has always been a team that was a part of our community,” said Adam Glenn, Owner of Jimmy’s Corner.
“My dad, Jimmy Glenn, helped me recognize that while boxing is a solitary sport in the ring, it’s a community outside of that. The first city installment spotlights Jimmy Glenn’s son Adam Glenn, and local fighters like Orville Crooks, Pryce Taylor, and more, paying homage to the New York community and culture that has fostered the sport of boxing. The “Been Out Here” campaign goes beyond boxing, thanking the communities that have embraced and shaped Everlast for more than 112 years. It only felt right to commemorate that legacy by partnering with his son, Adam Glenn, to highlight their family story while also collaborating on something special as a tribute to his father.” “Jimmy Glenn was not only revered by everybody in the sport, but he created a legacy that extended beyond the ring with Jimmy’s Corner, a true neighborhood boxing bar. “We believe our platform should be used to authentically represent the sport and be a destination where the boxing community can connect through unique storytellers,” said Chris Zoller, Vice President of Marketing and Product Development at Everlast. “Been Out Here” features authentic stories of the boxing community from athletes, creators, and community figures, like the Glenn family.
Jimmy the boxer series#
Everlast x Jimmy’s Corner includes the limited edition corner jacket and a 3-part video series that chronicles the Glenn family story from generation to generation as a staple of New York City. Įverlast x Jimmy’s Corner is an installment within Everlast’s “Been Out Here” campaign, which serves as a celebration of boxing and how the sport has always been an interwoven fabric of neighborhoods all around the world. Glenn is an iconic name in boxing as a legendary, hall of fame cornerman and manager who earned the respect of many by focusing his career outside of the ring on his local community. NEW YORK-( BUSINESS WIRE)-Today Everlast, the leader in fight sports, released the newest addition to The Greatness Collection- the limited edition Jimmy’s Corner Jacket, paying tribute to the late, great Jimmy Glenn on the inauguration of New York City’s “Jimmy Glenn Day”.
0 kommentar(er)
